Breathing Science is Life

The new National Jewish Health television advertisement is an animation with a contemporary feel that tells a straightforward story about who we are. The storyline helps introduce the new tagline Breathing Science is Life™ and drives home the message that ”Most people take breathing for granted…until they can’t.”


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The new National Jewish Health ad campaign was introduced this past winter with ads in the Denver Post, the New York Times magazine and other publications, as well as through outdoor boards and online ads.