“We Never Say Never®” Defines How National Jewish Health Cares for Patients

National Jewish Health®, named by U.S News & World Report as the #1 hospital in the U.S for respiratory medicine, has launched a new campaign, “We Never Say Never.” Michael Salem, MD, CEO of National Jewish Health, noted that “When I heard the line, ‘We Never Say Never', I realized instantly that these four words describe what differentiates National Jewish Health. Patients hear a lot of 'never' out there. It’s enormously satisfying to know that we’re giving patients hope and life.”

The institution is at the forefront of research and medicine, integrating the latest scientific discoveries with coordinated care for lung, heart and immune diseases. “We are, and have always been, a national institution,” said Dr. Salem. “Patients with serious lung, heart and immune diseases from around the country have found their way to Denver and National Jewish Health for more than 110 years.”


Never Saying Never Began Before the Hospital Doors Opened

Our legacy of never saying never began before the hospital opened its doors. Our founders saw the need for an innovative hospital to treat tuberculosis, known then as the “White Death.” At the time, there were no antibiotics and no cure for the often fatal disease.

For 112 years, we have looked beyond the symptoms of a problem to the root cause. Multidisciplinary teams at National Jewish Health comprised of physicians, nurses, and other healthcare professionals are focused on the coordinated care of the whole patient, spending all the time necessary to accurately diagnose, treat, and educate each patient and family who walks through our doors.

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Last Updated: 11/2013


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