At this year’s Colorado Alliance for Continuing Medical Education (CACME) annual meeting, the Office of Professional Education at National Jewish Health (Professional Education) was presented with the 2012 Best Practice in Collaboration Award for their CME program titled Making the Right Diagnosis: The Need for Spirometry. The award recognizes the program’s innovative quality, creativity, and the significance of stakeholder collaboration within the continuing medical education profession.
National Jewish Health, the National Medical Association (NMA), the nation’s oldest and largest organization representing African American physicians and health professionals in the United States, and the COPD Foundation, a non-profit patient advocacy and education group, jointly developed the program for the NMA’s member physicians.
The concept for the program originated in 2010 when Barry Make, MD and Professional Education collaborated with Michael Foggs, MD, a physician leader at the NMA, to produce an educational activity on chronic obstructive pulmonary disease (COPD). The collaboration, along with Dr. Make’s leadership, and NJH’s reputation as the nation’s #1 respiratory hospital, led to a strong partnership with the NMA’s leadership team. A review of outcomes from the activity identified gaps in spirometry utilization in the practices of the NMA’s member physicians. Based on those practice gaps, Making the Right Diagnosis: The Need for Spirometry was developed and presented at the 2011 NMA Annual Convention & Scientific Assembly in Washington, DC.
Professional Education immediately saw the opportunity for further collaboration on this initiative, and involved the COPD Foundation, a not-for-profit group that brings needed resources to the COPD community, making the program a unique collaboration between an academic medical center, a national association and a patient advocacy organization. The activity received collaborative funding through educational grants from Merck, Pfizer, and Forest Pharmaceuticals.
For more information about this continuing medical education activity, please visit our newsroom.
Aster Award for Asthma Toolkit Patient Materials
The Aster Awards is a medical marketing awards program, allowing health care organizations and advertising agencies to compete against similarly sized competitors from across the nation and world.
Each year the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising. National Jewish Health received a Silver medal for the creation of Patient Education materials for the Metro Community Providers Network Asthma Toolkit continuing medical education activity. Learn more about the Asthma Toolkit.
This Elite program is hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic health care marketing for more than 20 years.